About us
A B2B marketing agency perched in the turrets of Hertford castle, we’re a quirky bunch that understand the value of being authentic at work, and creating campaigns with real personality.
We do human
Here’s the thing. People in suits eventually take them off. They play frisbee. Eat fast food. Which us why we believe that talking to people at work should be no different to talking to them at home. Especially when they’re probably working from home. And you have to try even harder to engage them, because they’re so used to overlooking B2B marketing. (71% of B2B ads are so boring that no one pays attention to them!) That’s where we come in.
Our people
Teresa Sullivan
Founder & Executive Creative Director
Teresa Sullivan
Founder & Executive Creative Director
Teresa set the agency up 18 years ago to provide a creative-first approach to clients. She is passionate about mixing print and digital to really drive results and is often found having her feet warmed by Caragh. She enjoys wine o’clock and gardening… preferably together!
Caragh O’Duffy
Morale & Walks
Caragh O’Duffy
Morale & Walks
Caragh has extensive experience in walkies, woofing in the background of meetings and snoozing by the radiator. She loves catching her ball (and dropping it in the nearby river) and wiggling with excitement when she greets everyone each morning.
Rowan O’Duffy
Photographer & Video Producer
Rowan O’Duffy
Photographer & Video Producer
Rowan has led design teams both agency and client-side, and for the last 15 years has worked as a photographer and video director. He fits this in with a semi-pro musical career, spending time with his grandson and keeping fit in order to keep up with everyone else!
Nicci Kitchiner
Account Director
Nicci Kitchiner
Account Director
Nicci has worked in agency account management for many years, on large clients ranging from the British Army to Sainsburys and easyJet. She loves being walked by her dog Ralphie, spending time with her children, and gardening. She hopes to kill fewer plants next year.
Tim Cornell
Creative Director
James Timberlake
Planning & Strategy
Beth Alexander
Head of Copy
Beth Alexander
Head of Copy
Beth has 8 years’ experience writing for every industry you can think of (yes, even Caribbean real estate and no, she didn’t get to go) and specialises in tone of voice. She loves video games, musical theatre and Chuck Palahniuk books. She also moonlights as a jazz singer.
Samara Green
Senior Account Manager
Dean Chillmaid
Senior Creative
Marie Hague
Creative
Sophia Sellick
Creative
Vince Wood
Copywriter
Gary Hughes
Web Developer
Annette Fletcher
Finance
Annette Fletcher
Finance
Annette has 30 years’ experience working in finance across a variety of industries, from insurance and property management to musical theatre. She enjoys a busy family life which includes lots of dog walking and running with friends.
Helen Rose
New Business
Helen Rose
New Business
Helen has worked for many major names in advertising, marketing and branding; and splits her time between the UK and Spain. She has no pets (just a husband who requires regular walks and treats!) and loves sherry and manchego.
Why we do it
B2B marketing is changing. It turns out that business people have emotions, values and feelings too. Sinkholes have appeared where lists of features used to be. Now people want insights, thought leadership, concepts to get them thinking and something to make them smile.
Research shows 57% of people want brand messaging that makes them laugh, and 47% want to feel inspired. If B2B marketers want to keep up, they have no choice. Whatever message you’re selling has to be brave, it has to be compelling, and it has to cut through the noise everyone else is making.
We believe in the power of looking at things from a different, more human, perspective. We’ll paint a picture that’s bigger, brighter and bolder than the competition. With legs long enough to stretch beyond a single campaign. One people will remember long after the activity is over.