Magazine & brand book
AECOM
The challenge
AECOM is one of the world’s most trusted infrastructure consultancies. We were asked to produce an interactive monthly magazine that highlighted AECOM’s capabilities to a global base of existing clients.
Additionally, as part of the celebrations for the London Olympics, we were asked to create a book that showcased AECOM’s recent London projects, to highlight the positive impact it had made in the city.
The creative
Rather than focusing purely on showcasing previous projects, the interactive magazine equally focused on new developments and talking points in the industry that would be of interest to clients.
For the London Olympics piece, we produced a highly tactile miniature coffee table book which could be handed out by big and sales teams to both prospective and current clients, raising awareness of the AECOM brand.
The results
Within a few issues the magazine was being used by sales and bid teams to introduce the brand to prospective clients as well as keeping current clients up to date with AECOM projects throughout the world.
The effectiveness and versatility of the London book led to the production of an entire series of books, each focusing on AECOM’s presence in different cities around the world.
