Attracting SMEs

BUPA

The challenge

Although BUPA healthcare is a popular employee benefit in the corporate sector, it’s relatively unknown to SMEs. Our brief was to challenge preconceptions by demonstrating the relevance and affordability of healthcare to companies and Managing Directors with as few as two employees.

The creative

Our creative solution was a direct mail campaign that used real case studies to demonstrate how British entrepreneurs are using BUPA healthcare as a benefit to recruit, retain and reward the talented employees they rely on for their continued success. It exampled small businesses that aren’t typically used in marketing for the healthcare sector, including ice-cream sellers and gardeners.