Product
launch

The challenge

Butcombe asked us to create a campaign that raised awareness of their new beer, Stateside Session IPA. The Stateside Session IPA is made from both American and English hops and malts and needed an impactful launch campaign that suited its unique identity.

The creative

We hosted tasting pop-up events around Bristol – home of the Butcombe Brewery – and linked the promotion to a competition over the August bank holiday. The Stateside Bike travelled Bristol with beer attached, offering free tasters to passers-by and stopping at Butcombe’s pubs along the way. Footage of the bike was later used in post-event socials, and a longer edit was used by Butcombe to approach supermarkets and pubs outside of Bristol.

Our campaign celebrated the best of American and English culture through transatlantic comparisons. Cowboy boots or welly boots? Donut or scone? Animations teased the event on social; standing banners were positioned around Bristol to drive awareness of the event; and our landing page allowed you to track the bike and enter a competition for the chance to win beer for a year.

The results

The Stateside Session IPA was a hit amongst new tasters and Butcombe-veterans alike. In addition to engaging lots of people at the event and en-route with the bike, the social media campaign saw higher than average engagement for the brand and great interaction from fans.