Account
Based Marketing
Epson
The challenge
Epson wanted to raise awareness of their new commercial digital printer with printers. But with a price tag in excess of £200,000, we needed an intriguing way to open the door to a conversation.
The creative
To cut through we developed a series of boxes that focussed on the surprising accuracy of the digital colour and sharpness of the print quality. We explored an Italian theme, based on a case study video of Epson’s digital revolution of the textile print industry Italy. The highly targeted campaign featured boxes with quintessentially Italian objects: the Mona Lisa, coffee and a Fiat. Supported by collateral that demonstrated the quality, detail, colours and finishes of this new market-leading technology.
