Samsung
EMEA toolkit
Harman Professional
The challenge
Following its acquisition by Samsung, Harman Professional wanted to communicate its new structure to staff and distributors across EMEA, and improve consistency over all touchpoints internationally.
The creative
We created a welcome box containing an animated video to bring its family of brands to life across a range of applications from live gigs to hospitality and broadcast. A ‘how to’ video helped to guide users through the Harman sales, marketing and technical support services and a pocket-sized book wrapped everything together in a retainable piece, supported by an easily updatable distributor web portal.
The results
This internal piece was rolled out to staff to increase sales through making assets far more accessible, and making the proposition more easily digestible.
