Studer.
Create.
Sound.
Studer
The challenge
Studer built the sound desks that recorded the Beatles at Abbey Road studios, but their lack of brand investment was pushing them out of the top 5 for buying consideration. We crafted a brand film to emphasise Studer’s pre-eminent position in the world of sound and launched it at the world’s premier sound show in Amsterdam.
The creative
We presented the film in a case bound video brand book explaining how Studer’s new desk delivers sublime sound for TV, radio, theatre and houses of worship. The confident statement “Studer. Create. Sound.” summed up the proposition for them to once again own the sound market.
The results
The video and boxes were also used as an ABM tool with key potential clients to raise awareness of the brand, and could be tailored to the prospect sector ahead of tender proposals, to build credibility ahead of major tender exercises with large corporate tenders like the BBC.
